RideSafe BackSafe was originally set up in 2006 to make biking safer in Lancashire. John McGuinness became the first Ambassador and has helped promote the initiative ever since. As RideSafe BackSafe has grown, so have the number of people in the public eye who want to help us make biking safer.
You may wonder why these motorcycling celebrities get involved. Well, for many it’s about putting something back into a world that they love and are passionate about. Many of the celebrities who have become Ambassadors, recognise how vulnerable bikers are out on the roads and want to share their knowledge and experience.
The following pages are dedicated to our Ambassadors and their careers: