We use cookies on our website. By continuing to browse our site, you are agreeing to our use of cookies. Find out more about our cookies Hide

What we do

RideSafe BackSafe is a road safety initiative that focuses on the well-being of riders.


Our aims are simple: to promote the benefits of quality training, to highlight the need for all riders to wear protective clothing and to encourage everyone to be a better, safer biker.


Whether you’re newly qualified, returning to your bike or even if you’ve been riding for years, there’s always something new for you to learn, a skill to brush up on or a bad habit to break.

Find out more about us

Commuter guide

Whether it’s the sense of freedom and exhilaration or avoiding traffic in the city, the number of people travelling to work via motorbike is on the rise, so it’s important that you remain observant, wear the right gear and choose the right helmet.

Read our safety guide

Dealer of the month

Get in touch for a chance to be our dealer of the month.



Latest Industry Advice

10% of road casualties involve motorcyclists


The UK has one of the strongest road safety records in the world, but we can do more to prevent deaths and injuries.


We work with experts from across the motorcycling industry to provide advice about how to choose the best biking kit for your needs. Remember, the best ride is a controlled ride, where you enjoy a smooth and safe journey.


We know you love riding; we want to help keep you safe by reminding you of safe riding behaviour.

View the latest guidance

Young rider guide

Statistically, young riders are more likely to have a collision. Whilst there isn’t much you can do about your age, there are steps you can take to keep yourself safe on the road.

Read our guide for young riders

Decade of Action for Road Safety 2011–2020

The United Nations Decade of Action for Road Safety tag is the symbol of a global movement to improve road safety. The movement aims to reduce road deaths and serious injuries across the world. Nearly 1.3 million people die every year on the road, and up to 50 million are injured.UN Decade of action for Road Safety

More on the UN Decade of Action