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The UN Decade of Action for Road Safety 2011 – 2020

“There are some symbols that unite the world: the red ribbon which brought such momentum to awareness of HIV/AIDS and the white band against global poverty. Now these are joined by a new symbol.

The Road Safety Tag is the global symbol of the movement to improve safety on the roads.

UN Decade of action for Road SafetyIt has been adopted as the official symbol for the United Nations’ Decade of Action for Road Safety 2011-2020, which aims to reduce road deaths and injuries across the world. Nearly 1.3 million people die every year on the world’s roads, and up to 50 million are injured. To learn more about the international community’s response visit the United Nations Road safety Collaboration website.

By purchasing and wearing the Tag you are demonstrating your support for the Decade of Action, and your personal commitment to be safe on the road.

RideSafe BackSafe is supporting the UN Decade of Action of Road Safety and is proud to be doing so. We are working to increase other road user’s awareness of the vulnerability of bikers’ on the road and emphasising the need for everyone to THINK BIKE and LEAVE room.

Promoting defensive road riding for effective risk assessment. Encouraging bikers to improve their riding skills through assessments and training programmes that are enjoyable and informative and also; encouraging the use of proper protective clothing and body armour.

Check out the UN Decade of Action website if you would like to purchase a tag.